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CConcentrated Retail System And Fragmented Retail System

Sandra Watson
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1. Which one is a main difference between a concentrated retail system and a fragmented retail system?

A. A concentrated retail system is common in underdeveloped countries.

B. Large retail establishments prefer a fragmented system

C. A few retailers supply most of the market in a concentrated system

D. Market share is indistince in a concentrated retail system

2. If a marketer is asking where is the product typically bought by customers in the international market segments? What element of the marketing mix is she addressing?

A. Product strategy

B. Distribution strategy

C. Communication strategy

D. Pricing strategy


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