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International Strategic Marketing (MKT304) Chapter 3

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Sandra Watson
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International Strategic Marketing (MKT304)

to perform an external audit, a company first must

Strategic Management: A Competitive Advantage Approach, 17e (David/David)
Chapter 3 The External Assessment
1) To perform an external audit, a company first must
A) get an approval from the Securities and Exchange Commission.
B) perform an internal audit.
C) gather competitive intelligence and information about external trends.
D) hire a consultant to develop a comprehensive strategic plan.
E) create a budget.

2) Collecting and evaluating information on competitors is essential for successful
A) internal analysis.
B) strategy evaluation.
C) strategy formulation.
D) strategy implementation.
E) strategy correction

3) External audits attempt to identify key variables that offer ________ responses.

4) External audit is sometimes called
A) strategic analysis.
B) strategy evaluation.

5) Industry analysis is also referred to as external strategic management audit.

6) An external audit focuses on identifying and evaluating trends and events within the control of
management.

7) The aim of an external audit is to develop an exhaustive list of every possible factor that could
influence the business.

8) External audits attempt to identify key variables that offer actionable responses.

9) External audits attempt to identify key variables that offer highly intuitive responses.

10) External audits attempt to identify key variables that offer intuitive responses.

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International Strategic Marketing (MKT304) Chapter 3

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