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International Strategic Marketing (MKT304) Chapter 4

Sandra Watson
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International Strategic Marketing (MKT304)

Strategic Management: A Competitive Advantage Approach, 17e (David/David)
Chapter 4 The Internal Assessment
1) A firm’s strengths that cannot be easily matched or imitated by competitors are called
A) internal audits.
B) distinctive competencies.
C) external audits.
D) interrelated properties.
E) internal properties.

2) Land is an example of a(n) ________ resource.
A) financial
B) shareholder
C) tangible
D) intangible
E) technological

3) Since ________ resources can more easily be bought and sold, ________ resources are often
more important for gaining and sustaining competitive advantages.
A) tangible; intangible
B) intangible; tangible
C) tangible; organizational
D) intangible; external
E) internal; external

4) A resource is valuable if it is rare, hard to imitate, or
A) expensive.
B) inexpensive.
C) easily substitutable.
D) not easily substitutable.
E) inefficien

5) Opportunities are a firm’s distinctive competencies that cannot be easily matched or imitated
by competitors.

6) Proponents of the resource-based view argue that external factors are more important than
internal factors for a firm in achieving and sustaining competitive advantage.

7) The basic premise of the research-based view is that the mix, type, amount, and nature of a
firm’s internal resources should be considered first and foremost in devising strategies that can
lead to sustainable competitive advantage.

8) For a resource to be valuable, it must be either rare, hard to imitate, or not easily substitutable.

9) Successful strategy formulation generally rests upon the ability of an organization to sell some
product or service

10) Explain the resource-based view and its relation to strategic management



International Strategic Marketing (MKT304) Chapter 4

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