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(MGMT 353) Southwest Airlines Case Study

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Southwest Airlines Case Analysis-Mgmt & Organizational Behavior (MGMT 353)


American University (USA)

Professor Kohn
Southwest Airlines Case Analysis
What Does it Take to Make Money in the Business?
To be successful in the airline industry, it boils down to one thing: efficiency. The best airlines
are consistently on time, warrant few complaints from customers, and make sure luggage arrives
back safely in the hands of the flyer it belongs to. Also, airlines generally try to get the most
money from their customers. They use computers and algorithms to calculate ticket prices and
when customers are willing to pay the most money for a ticket.

What Makes Southwest Airlines a Success?

How Does Southwest Get Its Competitive Advantage?

What Issues Should Ann Raise at the Meeting?



(MGMT 353) Southwest Airlines Case Study

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