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Strategic Management (BUS 4476) Unrelated diversification strategy

Sandra Watson
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Troy University

Strategic Management (BUS 4476)

Unrelated Diversification Strategy
Unrelated diversification strategy happens when a company offers or manufactures
diverse products which have no relation to each other. Two examples of companies that follow
this strategy are Amazon, and Walmart.
Amazon first started as bookseller Company in 1994. Since then, Amazon has become
world’s largest online retailer that has grown tremendously in the past few years, changing
customers buying behaviors. Amazon has created a very strong brand image, because they are
able to offer their customers a vast range of products and services on their website. Amazon’s
products may range from offering house cleaning services to the sale of groceries, and the rental
of movies. They also have developed the Amazon Echo which is a hands-free speaker you
control with your voice, the Amazon Fire Phone, and the Amazon Kindle which is one device
that enables users to browse, buy, download, and read e-books.



Strategic Management (BUS 4476) Unrelated diversification strategy

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